My Interview With Sal Di Stefano Part I

I had the incredible opportunity to speak with MindPump host Sal Di Stefano on the phone about a number of different topics in the health and wellness field. For those of you who don’t know, Sal (@MindPumpSal on Instagram) was a personal trainer for years at 24 Hour Fitness and he along with his co-hosts Adam Schafer (@MindPumpAdam) and Justin Andrews (@MindPumpJustin) have one of the top fitness podcasts out today. I connected so much to MindPump’s philosophy from the start because they talk about all the things in fitness/health/wellness that most of these big companies and sponsored athletes don’t want to talk about. When Sal made a post on his Instagram about being available for an interview, I knew I had to jump on the opportunity. Sal doesn’t know me from a hole in the wall and still gave me an opportunity to speak with him on the phone for a good 30 minutes. I’m super grateful for the conversation we had, and I got the idea to write up some articles on our conversation from one of my clients.

One of the first things I asked Sal about was optimal exercise programming and how MindPump has been so successful selling their programs. We talked about the ins and outs of programming (frequency is the key) but what stood out to me most was his knowledge of the business. “Authority” was one of the words he used to describe getting people to buy into what message you are trying to convey. Authority, in this sense, means a variety of things including Consistency of information, entertainment, originality, and interaction. When we talk about training, fitness, and wellness, the best way to gain authority is to stay active on social media. Sal talked to me about the importance of using the Instagram Story feature to show in real time the kinds of things you’re doing with clients, with your own training etc. We talked about how entertainment can be a game changer because it really reels your audience into learning more about you. MindPump does an excellent job with this on the podcast. They typically start off just having a conversation and it leads into Sal, Adam, and Justin telling these hysterical stories. The same entertainment factor can be brought to Instagram, YouTube, and other social platforms. At one point during our conversation about gaining authority, Sal asked me if I knew what “ABC” stood for. I told him no. “Always Be Closing”. He explained to me that there should really be no limit when it comes to interacting. How asking people to share your info and tag you on social media platforms, tell their friends about you, and even offer certain services for free or at a discounted rate can really help your authority grow in a major way. Sal shared a lot of great information with me (some I won’t share because I will be using these techniques) and I don’t know if I’ve ever gotten such valuable information in such a short period of time in my entire life. At least I can’t think of any off the top of my head.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RSS Ranges of Motion Podcast
  • Ep. 53 Caroline Ofenstein
    Caroline is a certified nutrition coach, CrossFit L1, and personal trainer. She is the author of the Performance Nutrition Manual and specializes in helping athletes, as well as a variety of individuals, reach their peak health & fitness. She coaches clients through individualized training and nutrition programs at Boom Boom Performance, where she and the […]
  • Ep. 52 Q&A - What Beginners Should Do In The Gym, Supporting Friends And Newbie's w/ Training And Nutrition, IG Fitness Quacks & MORE
    Today I answered: What should beginners do at the gym? What are other things I can do to start a health journey or lifestyle besides tracking nutrition & exercise? How can I be supportive to a friend who's dieting all the time? What are ways I can be supportive to new people at the gym? […]
  • Ep. 51 Easy Wins Mitch BACK AGAIN - Savage Oats, Making Fitness A Lifestyle & MORE!
    Awesome conversation with my good friend Mitch Harb aka "EasyWinsMitch"!    Check out all his content on Instagram and go try Savage Oats!    "Strength Basics" - My First Downloadable 12-Week Training eBook - Check It Out HERE   To apply for coaching with Ben Racke Fitness, visit   To get 15% off your […]
  • Ep. 50 Jimmy Hallinan
    Jimmy Hallinan is a full-time high school health and physical education teacher with a BS in exercise science and MS in exercise science and sport nutrition. He's a father and husband who emphasizes the importance of healthy living through nutrition and exercise. Jimmy also has his own nutrition coaching business.    And he has dope […]
  • Ep. 49 Adriaan Zimmerman
    Adriaan Zimmerman is a co-founder of Ned, a wellness brand rooted in helping people feel better and live better through simple means and a deep connection to the natural world. Ned launched in 2018 with its line of Full Spectrum Hemp (CBD) products and has quickly scaled into one of the most trusted, transparent, and […]